Marketing Automation Specialist

Join a dynamic European company with a thriving office in Bali! We are seeking a Marketing Automation Specialist to drive our digital marketing strategies and optimize customer engagement through cutting-edge automation tools. This role offers a day shift schedule and the opportunity to work with a global team in a vibrant and inspiring environment.

As a Marketing Automation Specialist at Private Advertiser, you will be responsible for implementing and optimizing marketing automation strategies to enhance customer engagement and drive business growth. You will work closely with the marketing team to create and execute campaigns, analyze performance metrics, and continuously improve our digital marketing efforts.

📋 Tanggung Jawab Pekerjaan

• Implement and maintain marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud
• Create and manage email marketing campaigns, including segmentation, personalization, and A/B testing
• Develop and optimize landing pages and lead nurturing programs to improve conversion rates
• Monitor and analyze campaign performance using data analytics tools like Google Analytics and Google Tag Manager
• Collaborate with the sales and customer service teams to ensure seamless integration of marketing automation strategies
• Stay up-to-date with the latest trends and best practices in marketing automation
• Provide training and support to the marketing team on marketing automation tools and strategies
• Continuously improve marketing automation processes to enhance efficiency and effectiveness

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Computer Science, or a related field
• 3-5 years of experience in marketing automation, preferably with HubSpot, Marketo, or Salesforce Marketing Cloud
• Strong understanding of digital marketing channels, including email, social media, and paid advertising
• Proficiency in data analysis tools like Google Analytics and Google Tag Manager
• Excellent communication and collaboration skills
• Ability to work in a fast-paced environment and meet tight deadlines
• Certification in marketing automation (e.g., HubSpot Inbound Certification, Marketo Certified Marketing Operations Specialist) is a plus
• Fluency in English, both written and spoken

🛠️ Keahlian

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